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Motion Graphics On Obesity Prevention
The brief was to create an abstract character that doesn't resemble
a particular person's shape and size. A challenge to create a
relatable and emotional character without using facial features. This was achieved by expressive movements and form.
Character research
The final character is a personified scribble.
It represents that obesity is not simple and has many underlying factors.
The visual storytelling is through indirect metaphors.
We used shapes and patterns to represent the character's struggles and wins.
That resulted in a bold and minimal visual language.
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Combined with sharp movement it became a dynamic educational piece.
Digesting a difficult topic into a comprehensible narrative.
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Storyboard to final images
Illustration: Emilija Juzeliūnaitė
Animation: Emilė Maigytė, Zuzanna Labus
Agency: Kubbco Social Media Agency
Animation: Emilė Maigytė, Zuzanna Labus
Agency: Kubbco Social Media Agency
2023
